The Heart of Kahwobar: Our Purpose & Principles
Our Vision
rusted global leader in personal care, synonymous with quality, innovation, and customer-centric solutions.
Our Mission
innovative, high-quality products that meet the evolving needs of consumers while promoting sustainability and well-being.
Our Core Values
These principles guide every decision we make, from the lab to your home:
Innovation: We are committed to continuously developing advanced and effective products.
Quality: We ensure superior performance and safety in all products.
Sustainability: We promote eco-conscious production and packaging.
Customer Focus: We strive to meet and exceed customer expectations through tailored solutions.
Setting the Standard: Quality in Practice
The Science Behind Our Care
At Kahwobar PLC, product excellence is non-negotiable. Our product strategy is built on the pillars of quality, performance, and the safety of ingredients for both users and the environment. We have established an R&D department led by chemical engineers and equipped with the necessary up-to-date laboratory equipment. This investment ensures our hair and body care products meet both local and international quality standards.
We ensure every product has excellent stability, sensory value, and passes stringent microbiological and safety tests under all conditions. This meticulous approach to quality is the key to our market differentiation.
Reaching Every Consumer
Our strategic marketing approach is designed to ensure our high-quality products are accessible across the region:
- Distribution Channels: Our products are efficiently distributed through wholesalers in Merkato, small and medium-sized shops, and major supermarkets both within and outside Addis Ababa.
- Promotion & Engagement: We actively promote our brands, like Avenas and Galaxy, through social media platforms (Facebook, TikTok, Telegram, etc.) , and reach broader audiences using prime-time TV and radio commercials. We also engage directly with customers through stalls in malls and participation in expos.